Radio Drama Calls on Typhoon-affected Communities in the Philippines to ‘Rise Together’
Philippines - IOM today launched an innovative radio drama which aims to educate and inspire Typhoon Haiyan survivors living in Tacloban, the city most devastated by the disaster in November 2013.
The radio programme is part of IOM’s Communications with Communities (CwC) project that engages typhoon-affected communities through providing critical information and gathering community feedback.
Tindog Kita!, which means “Rise Together” in Waray, the local language of Tacloban, follows the fictionalized story of one family whose home and livelihood were destroyed when the typhoon tore through the central Philippines.
The Tindog Kita! storyline integrates key information on the most pressing concerns currently affecting families and communities, including how to build back safer, health and psychosocial problems, and protection issues such as the increased risk of human trafficking. Questions at the end of the radio drama encourage listeners to call in and share their feedback.
To gauge the effectiveness of the communications outreach, the calls will be logged on an innovative online platform, Community Response Map, and callers tested for comprehension of the key messages. This feedback platform is at the disposal of humanitarian partners in the typhoon-affected area.
The programme’s writer and director, veteran Filipino radio broadcaster Louie Quebec, explains: “Radio offers a highly effective way of conveying important messages to a wide audience and that is especially the case in Eastern Visayas, whose residents are known to be avid radio drama listeners.”
The show’s accompanying theme song, written in Waray by New Zealand-based singer and composer Robert Greaney of Health Songs International, echoes the aspirations of those affected by the typhoon to move forward and march to a better, more resilient tomorrow.
IOM Situation Reports