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Campaign to Promote Safe Migration Launches New Website

IOM has launched a new website in Zimbabwe as part of its on-going
information campaign to promote safe migration.

The website "paragraph-link-underlined" href=
"http://www.SafeMigrationZimbabwe.com" target="_blank" title=
"">www.SafeMigrationZimbabwe.com contains all the information
used in the campaign plus tips on how to emigrate legally and where
to go for more information. Given the comparatively low levels of
access to the internet in Africa, the site is predominantly aimed
at students and young professionals.

The nationwide Safe Journey Campaign aims to
reach all potential migrants, ideally in their pre-decision stage
of migration, to put them in the picture regarding what
documentation is required and to raise awareness of the necessary
considerations in all stages of migration.

IOM Zimbabwe launched a massive multi-media
campaign, entitled the Safe Journey campaign, at the end of 2005.
The aim is to reach all potential migrants and inform them of the
dangers of irregular migration, with HIV prevention being a very
important component of the information.

The Safe Journey campaign will not only use
this website, but television, film, radio, print, posters,
billboards, brochures, a Passport to Safe Migration, bumper
stickers and a musical album by top Zimbabwean singers and
reproduced into cassettes for free distribution predominantly to
truck drivers and residents of border towns.

Already the album is receiving daily airplay
and the singers have become vocal advocates of the project. The
campaign is regularly covered in local, regional and international
media, bumper stickers have been distributed in their thousands to
truck drivers, the posters are being disseminated by NGOs and
students, and a community campaign/travelling roadshow is poised to
launch next week.

For further information, please contact:

Nicola Simmonds

IOM Harare

Tel: +263 433 5044/48

Email: "mailto:nsimmonds@iom.int" target="_blank" title=
"">nsimmonds@iom.int