Malaria Communication Campaign in Thailand
How do you teach migrant workers about malaria and achieve changes in their behaviour to protect themselves from the disease? This is the question an IOM Behaviour Change Communication campaign in Thailand is trying to address. Despite the various challenges, including difficulty accessing communities in remote and hard-to-reach locations, different languages and dialects spoken, and the low literacy level of beneficiaries, the campaign has reached almost 170,000 beneficiaries over the first two years. Through the use of multilingual comic books, posters, flip charts, board games and radio broadcasts, IOM teams with the support of the Global Fund are able to reach migrants and their host communities with messages on malaria and personal protection.
Read "How Changing Behaviour is Beating Malaria in Thailand" story.